Online marketing encompasses all digital media (website, email, social network, video, etc.) that businesses use to grab and hold online users’ attention. While traditional marketing strategies focus on grabbing people’s attention and interest using TV or radio, online marketing strategies use digital interfaces to reach their audience.
With the progressive affirmation of social networks, online marketing has become very interactive. Marketing with current customers, prospects, and other Whiteboard Animation companies in the same industry has transformed one-way communication into multi-dimensional communication. Consumers also help in the production of online brand content.
The different components that complement web marketing and the different tactics used to stimulate interaction between customers and the brand could fill the pages of many books. However, basic principles underpin different practices aimed at building the foundation of a good online marketing strategy.
Here are some tips on how to best use these principles and increase customer interaction, indispensable elements that serve to build your business’s image.
1. Engaging content
If there is something to remember before creating or modifying a content marketing strategy, it is this: the needs of the business must coincide with those of your target. When you develop a website or create social profiles, you create valuable content for both consumers and the major influencers in the industry.
Create a marketing strategy that can serve any other means of communication to induce consumers to always return to your site to reinforce their brand’s image and message.
Here are some other helpful tips:
If you have not already done so, now is the time to create a good content marketing strategy to identify your target audience’s needs and expectations, set the objectives to be achieved, and the means to measure their success.
– Share content on any online platform. This way, you have the possibility to reach more users.
– Create at least two articles per week. You can post these articles on the blog or in the segment committed to helpful and vital information for users. WordPress, Medium, and Tumblr are only a portion of the choices accessible to little and medium-sized organizations.
– Landing page. Make sure you create engaging landing pages for each campaign to attract and redirect users to the site.
– Monitor customer reviews and feedback. Pay attention to reviews and customer feedback so you can use them as a reference for future articles. For example, you can write a series of articles to answer frequently asked customer questions.
If online content is the ‘king,’ then some SEO experts might argue that the site’s taxonomy is the ‘queen.’ Taxonomy is the science that generically deals with classification methods; in this case, it deals with the categorization and organization of content.
These elements are not simple categories, sub-categories, or tags used for the site’s organization; the taxonomy also includes the URL structure of the site, the navigation menu, and the breadcrumb.
Make sure that aside from the valuable content, the site is also user-friendly and easy to navigate. The site design must also be mobile-friendly and work properly on any device (computer, mobile, tablet).
2. SEO
Even when it comes to SEO, content is always the “king.” One of the best ways to have a site relevant to search engines is by posting high quality and relevant content. In other words: avoid excessive use of keywords and create content that grabs users’ attention to the point of sharing it with their friends online.
Since the site’s position on the SERPs of Bingo, Google, Yahoo, etc., is one of the main means by which customers can find your site, you must also increase the importance and relevance of the content offered and consequently also improve the position in the SERPs.
In other words, this means:
– Improve the visibility of relevant content by posting it in the initial part of the site. This way, users can see the best content first, instead of clicking several pages until they come back without finding anything of value.
– Optimize site images via the Alt tag.
– Add descriptive anchor texts that lead users to other pages or sections of the site. The micro text you use to describe these links must be intended to increase the conversion rate.
-Even the meta descriptions are critical and necessary to represent what visitors can expect by clicking on the page briefly.
-Don’t forget to create an account on Google My Business to also appear on Google Maps. This is especially important if you have a “physical” shop or business.
3. Social media
Today, social networks have become an integral part of any online marketing strategy. In fact, one study concluded that 52% of internet users are active on at least two social platforms.
Social networks offer the opportunity to share and promote website content, emphasizing the importance of using the preferred platforms of current or potential customers, rather than spending time and energy on stages that don’t harmonize with the action or with clients who follow you.
For example, if your business is focused on the B2B (Business-to-Business) sector, it would make more sense to use LinkedIn instead of Instagram as part of your online marketing strategy.
4. Here are some useful tips to optimize your marketing strategy through social networks:
If you haven’t created a strategy for social networks yet, the time to create it is now. If you already have a social media strategy, then try to analyze the work is done and the results achieved to see if it is necessary to make changes or improvements. Since the trends on social networks are constantly updated, the same thing must also happen concerning your marketing strategy.
– Also include videos. To complete your online marketing strategy, you can consider investing in some professional videos and sharing them on YouTube, the second most used search engine, after Google. Having a good presence on YouTube means having the opportunity to reach many customers who are more likely to watch a video than read an article.
Showcase your products, explain their benefits, and also include testimonials from satisfied customers. Under the videos, you can include the link to the site and profiles on other social networks in the description section.
Use social networks to collect customer feedback.
Don’t just focus on publishing content; instead, try to use social networks to answer customer questions or requests. This is very useful for showing that your business cares about interacting with its customers.
The business blog, Facebook, or Twitter page is an excellent alternative to derive questions. Requests or new ideas from users. What’s more, online content, articles, and videos on YouTube are indexed by search engines. This helps a lot when it comes to increasing your online presence and position on SERPs.
5. Mobile optimization
Research and studies have shown that 1.3 million Android devices are activated. Every day and that people check their phones and apps about 150 times a day.
This shows that an online marketing strategy is not an option but a “must.” Suppose you want to be successful online. Even if you have developed an exciting website and the content is easy to find. It is also necessary that the site is optimized for the different devices used by users. Whether they are mobile phones, computers, tablets, or others.
If you create a responsive design site – sites that can automatically adapt to the device from. Which they are viewed – you can also avoid the expense of building another mobile-friendly site.
For responsive design, make sure you:
– Check site navigation from every device and operating system available; iOS, Android, OS X, and Windows.
-Choose optimized themes and images for each device.
Suppose you think that a mobile application can improve the user experience. Then you should also invest in the development of a mobile app.
6. Analytics
The data provided by the analytics tools are necessary to evaluate an online marketing strategy’s progress and results. Even if it is sometimes tough to understand which elements need to be analyzed. The first elements to consider are the number of views, the click-through rate. The conversion rate, the most visited pages, and the bounce rate.