Outdoor advertising is one of the oldest and purest forms of marketing. Unlike other advertising tools, these ads are not parasitic. They don’t invade the target customer’s privacy. Outdoor ads simply inform them about specific brands, products, and ideas. The quality of outdoor displaying marketing has improved a lot in the past two decades.
With regards to showing showcasing, choices have radically moved from the customary strategies. One of the traditional procedures for business signage is texture stands and texture spring up stands, and understandably. They are normal because of their flexibility, solidness, and simplicity of setting up. Numerous organizations are selecting to utilize the texture standard stands when they need to advance their business while on the spot. The pennants are printed utilizing a printing cycle known as color sublimation.
Dye sublimation is utilized to print pictures onto materials and textures. The computerized print never blurs, yet it likewise comes out clear, beautiful, and fresh. It’s likewise extremely practical, pursuing it a leaned toward decision for printing shirts and mugs.
One of the most widely-used outdoor marketing tools is fabric banners or banner stands. They’re popular because they’re versatile, easy to use, and highly durable – even when used outdoors for long periods. The best custom-printed banners in the advertising world are created using a printing process called dye sublimation.
What is Dye Sublimation?
While the name might make the cycle sound scary and geek, it’s extremely straightforward. Color sublimation is a printing procedure with a hotness press applied to a sheet of move paper that is printed with extraordinary hardened inks. At the point when the cemented ink is warmed, it’s then, at that point, disintegrated and transforms into a gas. The gas saturates the filaments of the materials or polyester materials, making a staggering realistic.
To comprehend how sublimation printing is unique, we should contemplate your ordinary office or home printer. In an inkjet printer, the ink is showered onto the paper as a fluid straightforwardly, and a short time later, it dries to a strong. The subsequent stage makes color sublimation printing unmistakable – where the hardened inks are moved to the material as gas without going through the fluid stage.
The Importance of Dye Sublimation Printing
Marketers use dye sublimation printing to print high-definition images, graphics, and designs onto banners. These prints don’t just look crisp, clear, and colorful, but they’re also highly fade-resistant. That’s why this printing technique is also used in the manufacture of custom t-shirts, mugs, and other marketing merchandise.
Here’s how dye sublimation printing works –
- Dye-sublimation printing is carried out with thermal dye-transfer printers. They’re widely different to normal inkjet printers.
- In normal inkjet printers, the printing ink (in liquid state) is sprayed onto the paper. The liquid ink dries to create a solid print. However, this “solid” print is still prone to external risks. It’s not fade-resistant. In certain temperature conditions, this liquid ink can easily fade or deteriorate in quality.
- In dye sublimation printing, a heat press is applied to sheets of transfer papers. These papers are printed with solidified inks. When the solidified ink is heated, it vaporizes. The ink (in a gaseous state) permeates the fibers of the banner fabric, creating a stunning, super-durable graphic.
In this printing technique, solidified inks are transferred to the banner fabrics as gas. The inks don’t go through a “liquid phase.” Instead, the solidified ink (gas to solid due to the heat press) becomes embedded in the banner’s fabrics. That’s why banners created with dye sublimation printing are much more durable.
Using Dye Sublimation Printing to Create High-Quality Banners
Dye-sublimation printing is ideal for creating outdoor banners. These prints are more durable than regular prints. Quality-wise, inkjet printers are no match to thermal dye-transfer printers. The photographic replication of photos/graphics with thermal dye-transfer printers is way better than with normal inkjet printers.
However, dye sublimation printing can only be carried out on polyester or polyester-coated banner fabrics. So, make sure to buy banners made of polyester fabrics. Also, make sure your seller uses dye sublimation printing to produce your banners.
Dye Sublimation Printing on Vinyl
While utilizing the color sublimation process on vinyl, it’s like when done on different materials. The main contrast that might be seen while imprinting on vinyl items is that the items are typically cut into different shapes.
It generally applies to materials those utilization tacky cements like floor and divider decals. This is accomplished by cutting the framework of the picture required on the plan document before the utilization of the sublimation printer.
At the point when now is the right time to print, the picture is cut into legitimate shapes nearer to the edges of the print. Contingent upon the size you’re printing, beyond what one vinyl can be printed simultaneously and cut independently.
Advantages of Dye Sublimation Printing in Banner Production
Banners are outdoor advertising tools that need to be highly visible and eye-catching. They need to appear clear and visible from long distances. Normal inkjet printers spray little dots of colors onto banner fabrics. This quality of printing isn’t good enough to produce banners that are visible from long distances.
To create banners with continuous tones and detailed graphics – you need dye-sublimation printers. Banners created using this technique have colorful inks locked into their fabrics. The graphics look clean, fresh, and well-defined. More importantly, they’re visible from long distances.