You must have heard about different keywords. Yes, from short-tail to mid-tail and long-tail keywords, the game of search engine optimization is interesting and unique in its own manner. But mostly, people hold a strong opinion that long-tail keywords are easier to rank while they convert better at the same time.
However, it is important to note that long-tail keywords are easier to rank as compared to their short-tail counterparts. But before doing deeper into this, it is paramount to note everything about the long-tail keywords.
Everything to Know About Long-Tail Keywords
What are Long-Tail Keywords?
Long-tail keywords are basically the search terms that have relatively lower search volume and competition levels. In simpler words, they are generally the search queries that get a smaller amount of searches per month. These keywords are longer and have more head counterparts with a higher conversion rate. Generally, long-tail keywords have more than3 words than other keyword types.
Indeed, it is true that only a few people search for long-tail keywords, but they generally make up a large chunk of all the Google searches being made.
Adding more to it, the long-tail keywords are generally similar variations of some of the popular keywords. For many marketers, the insignificant search volume of long-tail keywords doesn’t seem important, and they simply ignore them, which shouldn’t have happened in the first place. For this, it is pivotal not to think or take long-tail keywords as separate pieces of content but to use them with a unique search intent to drive traffic to your website. Moreover, in order to better understand long-tail keywords, here are a few examples to do so;
- SEO service company in London UK
- Content marketing strategies for software
- Best PPC agency in the UK
- Best website builder for real estate agents
- Digital content marketing agency
- Best SEO services in London
How to Find Long-Tail Keywords?
If you are genuinely looking for some proven strategies and techniques for finding the long-tail keywords for changing your optimization game, here is a collection for you.
1. Harness the Power of Google’s Autocomplete Feature
It must have happened to you that when you start typing in Google’s search box, it will automatically show you a drop-down list of related terms that other people are searching for.
Here, during your search, you can add a few letters to a word to your search to get more results in the search bar. This will show you better results for your search intent, and hence you can get better results for your search.
2. Use People Also Ask (PAA) Google Feature
Another feature that you can harness the power of for your long-tail keyword research is ‘People Also Ask.’ This is certainly an excellent source of finding long-tail and question-based keywords.
Once you are done with this and expand on a question, Google alternatively generates more related questions for you for better search results and user engagement.
3. Utilize ‘Related Searches’ in Google
Another thing worthy of the importance of the related searches on Google. This is where Google generally provides light of eight keywords at the bottom of the first page of the search results.
These are generally the long-tail keywords that closely match the related terms that you have searched for in the search results.
4. Use Unique Selling Proposition (USP)
While you think of hundreds of different ways of finding the long-tail keywords, here is another which might be untapped for now. In order to make your online business unique with great optimization, you need to find a unique selling proposition that is certainly a great way to make your business stand out.
But you need to realize that long-tail keywords will not bring in a ton of traffic. However, the traffic you will get from this will likely convert as people are interested in your service. To make this approach work out for you, here is what you need to do;
- What are the unique stand-out features of your service or product?
- What category of people are you really targeting?
- Why should people choose you over the others?
5. Social Media Forums
Social media forums encapsulate massive power for finding the right long-tail keywords for your business. Several message boards and forums like Quora or Reddit can be used to find long-tail keywords. For instance, if you target a long-tail keyword, i.e., SEO Company in the UK, you can create a question thread with it, answer the queries being made, and post on social media forum platforms and see the amazing results for yourself.
Why are Long-Tail Keywords Beneficial?
Here are a few of the benefits of long-tail keywords that would show how their use of them would be game-changing for your business;
1. Easier to Rank
Long-tail keywords are easier to rank as compared to short-tail or mid-tail keywords. The short head terms are typical and may take up to years for rank in Google, and this is where long-tail keywords can be game-changing for you. It is evident that short-tail keywords have competitively massive searches, but finding the right spot to rank in short spam can only be possible with long-tail keywords.
2. Target the Right Traffic
Another game-changing and amazing benefit of using long-tail keywords in your content pieces for perfect optimization is getting the right website traffic. The traffic will not be in massive numbers, but it will bring the traffic that wants to acquire your services or buy your products. This shows that you are harnessing the prowess of keywords to increase your lead generation and eventually add to the ROI maximization.
3. Less Paid Advertising Investment
If not all, many of you will be using Google paid advertisement campaigns to amplify the lead generation process. And guess what? You can also rock this work with the perfect use of long-tail keywords that will save your advertisement budget.
Now you must be thinking about why because many high-volume keywords have a high cost per click. And many people believe that broad keywords don’t even convert, which is correct to some extent.
In fact, low-volume long-tail keywords are super targeted, which means that they have higher conversion rates than their counterparts. Moreover, they also have a lower cost per click CPC, and this is where your pay-per-click campaign also is a winning one.
4. Less Competitive Side
If you wish to rank on the competitive side of your business and utilize the power of Google correctly, the best way to do so is by long-tail keywords, which are comparatively less competitive than short-tail keywords.
5. Get Addition Context for Google
The search terms can be extensively broad – more than we can actually imagine. This is where you must develop a long-tail keyword strategy that will solve all of your search queries. Moreover, with this, you can also get an in-depth review of the overall concept.
6. Get Solutions for Diverse Search Queries
Another thing worthy of attention when using long-tail keywords is how consumers search for you on different mediums. The normal search intent of users is to get results for their search query or perhaps the exact answer. However, to get solutions to your diverse search queries, you can include several things in the process, such as voice search, image search, text, text, and even leverage Google’s Multi-Search.
The Final Takeaway
If you are looking to get traffic-driving unicorns, long0tail keywords aren’t the ones. Instead, long-tail keywords must be used on different pages without hurting your organic search performance.
However, it is important to note that long-tail keywords can help Google’s understanding of your content and drive incremental traffic through micro-optimization.
Also Read: How To Hire The Best SEO Services For Your Website