It is the ranking factor for getting into local map results and generating new customers for your business. It’s not difficult to set up Google My Business. However, it is still a hurdle for many people due to the constant changes Google is making to its Google My Business platform. So if you don’t have a Google account, it’s the perfect opportunity to create one using your domain’s email for that extra professional touch.
Suppose you want more information about Google My Business and know how to sign up and optimize your profile. In that case, you recommend that you read the article “What is Google My Business and how does it work,” and watch this video that you will find below, where we explain it to you in great detail.
How To Create Local Citations Or NAP
Citations are essential to the success of your local SEO. They are known as NAP (Name, Address, and Phone) and are used to display your business information across multiple citation sources.
Why Are Naps Important?
According to the study that we cited at the beginning of this article, citations are ranked number 4. They represent 13% of the factors that influence local searches.
Many of these dating providers are localized directories perfect for your business.
Dating Types
There are two different types of dating, structured and unstructured.
- Structured citations are the ones you usually find in the big directories. They have company information laid out next to it 99% of the time.
A perfect example is business information found on Facebook. All information is presented together and not scattered across the page.
- With unstructured citations, the information is not displayed in its entirety. Unstructured quotes are generally found on local blogs, press release sites, newspapers, etc.
Next, there will be content that talks about the company. We find the address information located at the bottom of the page.
SEO On The Website
Your website is what search engine robots will read. Like SEO, many of the same on-page elements apply. For example, having a mobile-friendly website, EAT signals, and a secure site to trust all matter.
Hiring a digital marketing agency saudi arabia will cover some of the top on-page SEO practices to help your website rank for local search terms.
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Have A Mobile-Friendly Website
The growing demand for mobile usage has caused Google to focus more on mobile-friendly sites. Local customers use their devices more often to find local businesses near them.
On average, mobile users spend twice as many minutes as their desktop counterparts. Google understands this and needs to serve those customers with a better website and content.
If you don’t have a mobile user-friendly website, you run the risk of being penalized, so if you don’t have one yet, take this opportunity to create one!
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Add Data
This common language used by all search engines makes it easy to analyze your website. Using the correct data markup will display the NAP on your page. It will allow search engines to use that valuable business information and display it in search results.
This information will indicate that your business is local, which will help improve your ranking in local searches.
There are several ways to implement data markup on your site. This online option can be quick and easy, although you still need to add the code to your HTML website. Once you’ve chosen your preferred option, generated its code, and added it to your website, check it out using the Structured Data Checker tool. If you’ve done everything correctly, your website will pass the test, and you’ll see all the markup data available to search engines.
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Optimize Titles, Headings, and Descriptions
All of the following items are closely related. You must maintain consistency between them to ensure that your website is highly relevant to users and search engines.
- A reasonable title tag will not only be relevant to search engines but can improve your CTR (click-through rate). Simply put, it will get more users to click on your result.
- Make sure your business name is in the title tag.
- Keep the length of your title between 50 and 60 characters.
- As with the title, craft a good description for your page.
- Link the title tag with the description. Therefore, use your keyword as soon as possible and also, if possible, mention your town, city.
- The key to remembering the description is to describe the page and the product/service you offer.
- Regarding headers, search engine bots can read header tags, which helps them understand a website’s context.
On any page, there should only be one H1 tag. If you have more, you will confuse bots with search engines. Add your keyword to the H1 tag but keep it human readable too. Google will take this tag into account when evaluating your site. Don’t forget to use the other heading tags, H2, H3, H4, etc. Use them for your subheadings and tie them to your H1 tag.
Using additional relevant keywords in these tags based on the page’s topic will be favorable when search engine bots crawl the page.
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Optimize Your Images
In addition to the standard image optimization, ensure that each image contains text in the ALT code. It would be best to use a variation of their keywords in this tag. Search engines can’t read your images, but the ALT tag can. Again, you can use relevant keyword variations to name your images.
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Add Testimonials
If you have customers, get a testimonial from them and display it on your site.
This will install confidence in potential new customers. You can also add them to your website and highlight testimonials with schema data for search engines to read.
The last tip is to try to use your location (city, town, county) on as many items as possible. Now that you’ve set up all of your top business listings, it’s time to boost your online reputation through reviews.
- Getting regular reviews will be good for your business.
- The quality of the reviews. Five reviews are the best, while 1 indicates a low-quality site that Google will consider.
Therefore, reviews will boost your local listing and provide trust and, in turn, higher conversions for your business.
How To Get Reviews?
The mentioned methods can work quite effectively for a local business that uses Google My Business as its leading review site.
- Use a card. When you have customers visit you, please give them a card that has a personalized QR code with their review link.
- Better yet, if you have multiple departments such as sales, support, retention, or renewals, choose the most suitable one to use the link.
You can tell them that, if they are satisfied, they should leave us a review to help us reach people. You have to be proactive when collecting opinions. Don’t have a “set and forget” mentality. Every time you receive a review, respond to it accordingly. Stay on top of the bad reviews. You won’t always get a review. Where your business will shine is in the professionalism with which you respond to that criticism.
You can even turn a bad review into a good one on rare occasions by providing better service to the “bad” customer. Although some industries are more competitive than others, any business can benefit from updating its Google My Business listing. JDM Web Technologies have a team of expert who is aware of the latest updates about Google local SEO. So they help to achieve local SEO ranking within a small interval of time.