How to create a LinkedIn Content Strategy

A sound LinkedIn content strategy will help you get in buymalaysianfollowers touch with job seekers, investors, and thought-leaders. The possibilities are endless!

The secret to success? knowing what you should post on LinkedIn.

We’ll help you develop efficient LinkedIn strategies for content, with seven proven post formats that can aid you in achieving your objectives:

How to Develop a LinkedIn Content Strategy

To develop a LinkedIn strategy for content that actually is beneficial to your company You’ll be required to establish your goals for content marketing:

Step 1: Write down Your Marketing Goals

The setting of goals for marketing can ensure that your efforts are focused and quantifiable. They also provide a chance to think about the way in which a platform’s target audience (and their purpose) can be integrated into your larger goals.

LinkedIn for instance is a site for professional conversations. Many people use the platform to search for jobs or career guidance, as well as information about the industry.

In this regard taking this into consideration, you should consider that your LinkedIn marketing objectives could be one or more or more of these:

  1. Inviting talent to apply for job open positions
  2. Brand awareness is raised by industry professionals
  3. Establishing senior leadership as thought-leaders, experts, or thought-leaders within a specific field
  4. Enhancing employee satisfaction and engagement
  5. Establishing relationships with industry leaders potential investors, the most important business decision-makers

Understanding the goals you’re trying to achieve by using LinkedIn is vital to help guide your editorial decisions, and can assist you in evaluating the effectiveness in your work.

Step #2: Create a LinkedIn Content Strategy

When you have an enlightened view of what you’d like to accomplish on LinkedIn and you’ve got a clear idea of what you want to achieve, you can create an effective content strategy that will help you achieve your objectives.

If, for instance, you are looking to draw an array of diverse applicants for your job it is possible to collaborate with thought-leaders from a variety of fields within your field or join LinkedIn groups that focus on inclusion and diversity.

If you keep your objectives at the forefront of the strategy for the content you’ll be able to improve your message and create measurable results.

Are you ready to elevate the LinkedIn strategies to the next level? Set up and plan your Linkedin posts ahead of time with Later:

What should you post on LinkedIn 7 Content Ideas for viral growth

Whatever your goals in LinkedIn marketing, these tried and tested strategies are the most effective to connect with new people on LinkedIn:

  1. Inspirational Storytelling
  2. Interactive Content
  3. Spotlights for Employees
  4. Corporate Milestones
  5. Video Posts
  6. Tips for Career Building, Career Events, and Career Opportunities
  7. Thought Leadership

**What to post on LinkedIn Idea 1 The Power of Storytelling

LinkedIn could be the hub of professional chats, but users remain at the center of the application.

The more inspirational and inspiring your blog post is the more effective it will be.

True storytelling is a great fit for virtually every brand. From stories of hardship to personal growth All you require are the true stories that have shaped your company to the present.

What should you post on LinkedIn? Ideas 2. Interactive Content

If you’ve ever wondered about the secrets to LinkedIn success take a look at this article.

Sharing content that is highly interactive (that stimulates comments, likes, and shares) can boost viral growth within the application.

Why? because LinkedIn’s Home Feed is composed of almost exclusively content that your network is sharing or interacting with.

LinkedIn also offers a plethora of brand-new features that have been specifically designed to create the most interaction possible.

LinkedIn Polls, for instance, are a simple method to get clicks on your posts. emoticons are a fun method of polling.

Engaging posts can be utilized to support various different objectives and are a popular top choice of content.

If you are looking to increase awareness of your product it is possible to solicit feedback on your most recent developments. If you’re looking to improve the retention of employees, make posts that encourage discussion about corporate benefits and perks.

Do you want to be up to date with the new LinkedIn tools? Explore five LinkedIn features that are ideal for brands.

What should you post on LinkedIn? LinkedIn Idea #3 Spotlights of Employees

One of the LinkedIn marketing goals is to bring on fresh talent into your business by highlighting existing employees, spotlighting them is a great spot to begin.

The people who are behind the brand (and their professional journeys) will make your business feel more real and personal.

This type of format is particularly useful for companies looking to change perceptions about hiring, or to attract people from diverse backgrounds.

What should you post on LinkedIn? LinkedIn Idea #4: Corporate Milestones

In case you didn’t notice the love of people on LinkedIn -this is the reason why celebrating milestones for companies is a safe format to use on LinkedIn.

Sharing stories of success can be a fantastic way to increase your company’s profile on LinkedIn as well as create a sense of community among your employees by a sense of accomplishment. Win-win.

TIP: Include key team members or other stakeholders in your captions to give your posts an additional boost in visibility.

What can you post on LinkedIn? Idea #5 Videos for LinkedIn Posts

Video content is growing across every social media platform -and this is particularly applicable to LinkedIn.

You’re probably to stumble across a video within a couple of minutes of browsing Your LinkedIn Feed. Feed.

The reason? Videos are extremely captivating. They’re also a fantastic way to tell a story about your brand that will help to build the feeling of community and spur discussions within your YouTube channel.

ICYMI: You can plan videos and images to LinkedIn Company pages with Later — and it’s free!

What should you post on LinkedIn? LinkedIn Tip #6: Career Tips Events, Career Advice, and Opportunities

Users on LinkedIn typically utilize the platform to progress their careers and so posting content that is in line with this goal is nearly sure to get results.

Tips for a successful career, motivational guidance for interviewing, as well as job descriptions are all commonplace on LinkedIn and are major successes when it comes to creating a community that is engaged.

TIP Utilize LinkedIn Live to host panel discussions on the latest topics in professional or create a set of casual LinkedIn Stories for a more informal style.

What should you post on LinkedIn? Ideas #7 Thought Leadership

In the end, you can use a thought-leadership piece if you’re in search of something to share on LinkedIn.

People enjoy reading and share specific industry articles on LinkedIn as well as it’s the perfect way to present yourself as an expert in a specific area.

To get the most out of your efforts you can use LinkedIn’s inbuilt features (such as Articles and Documents) to publish your thought-leadership content. You can also add an appealing call to action to your caption.

It could be as simple as soliciting your readers to  Click Here respond by using a specific emoji, to indicate whether they found the content useful.

There you have it our top seven ideas for content to share on LinkedIn.

LinkedIn is often misunderstood as a marketing channel however, with clear objectives and the right strategy for content you can achieve measurable outcomes for your company.