Whether it is women footwear brands or cryptocurrency, many of us have opted out of receiving ads on the internet, while we were visiting some random blog or scrolling down social media platforms. And of course, if you are like us, then you definitely must have done it more times than you can remember. Now, the issue is how can brands or companies show relevant, effective ads to their customers if the customers themselves do not want to see them?
This problem can be addressed to a certain extent using influencer marketing. Influencer marketing campaigns have the potential to increase a brand’s awareness within relevant communities and markets and help gain customers’ trust.
How can a CRM help with influencer marketing?
A CRM, Customer Relationship Management software, can help brands streamline their communication with influencers and optimize their marketing efforts.
Influencers work on multiple channels such as blog posts, digital marketing platforms, social media networking platforms, etc., and utilize your customers’ status and their demographics to share their personal recommendations so that they can influence consumer behavior.
Who is an influencer?
An influencer is a person who has followers (People who follow) on social media platforms and can influence a sizable number of customers’ buying decisions. An influencer can have a following on Facebook, YouTube, Instagram, Snapchat, Twitter, etc.
Influencers regularly post content that interests their followers so that they can maintain their following and attract new followers. Depending on the social media platform, the content could be a video, an image, blog posts, webinars, etc.
These influencers work in collaboration with brands to increase brand awareness among their target audiences and better conversions.
You may think CRM is only for customer management. That is not at all true. Yes, it can be used for customer management but also helps you track data on any type of business contact.
In this article, we are going to discuss 4 ways how an efficient CRM can do wonders for your influencer marketing campaign.
- Cultivate better customer relationships
Don’t think about how to sell a product or how to achieve this month’s target. Focus on developing and cultivating a mutually beneficial relationship with your customers. Brands can build better relationships with their target audiences when their products add value to their customers’ lives. Your marketing or promotional efforts won’t stand out as cold advertisements, instead, they will help you connect with your target audiences on a personal level. Social CRM tools and software can help identify those influencers within your communities that are a good fit for your brand and represent your company and products/services. You can also leverage such CRM applications to help with targeting influencers.
- Managing social media plages
While many individuals still depend on or choose customary techniques like telephone and email, millennial customers and clients progressively lean toward web-based media channels. Others move between customary and modern channels — and anticipate that you should keep up. Tragically, offering a consistent experience can be troublesome especially when you don’t know who is available on what platform.
That is the place where your CRM becomes an integral factor in influencer marketing.
Deploying an efficient CRM lets you seamlessly track influencer and customer handles across social media platforms. This is good both for quicker communication and research purposes. When you know which of your customers uses which platform, you can easily leverage your influencer campaigns targeting those customers.
- Enhancing marketing team collaboration
Every single member of your influencer marketing campaign team should be at the same speed as yours. An efficient influencer marketing CRM will let you collaborate with each other by keeping your team members connected through shared activities, centralized notes, and easily available influencer contact details.
Utilizing a CRM for your influencer marketing campaign will help you with a lot of things along with protecting your team from having inefficiencies. When you have a shared schedule in your marketing CRM, it will make sure that all your team members are on the same page with their tasks and are aware of upcoming meetings or critical deadlines.
- Optimizing lead management
Let’s say your influencer marketing campaign was a super hit and you are obviously ranking in quality leads but the problem is you cannot track them. By utilizing a lead management software or influencer marketing CRM, you can track each and every lead and can quantify the ROI of your influencer efforts effortlessly. Yes, increasing brand awareness is our crucial goal but not the only goal. Along with brand awareness, you also want to attract new leads and convert them into long-term customers.
Final thoughts
Influencer marketing is more than just making your customers buy your products. It’s more of an art. Of course, the potential gains from running an effective marketing campaign can take your brand and company to a whole new level.
An effective and efficient influencer marketing campaign could change how your brand is perceived on social media platforms. With the right tools and influencer marketing CRM, brands can seamlessly optimize their strategy to make sure they achieve the best possible ROI.
