Companies in digital transformation face the difficult choice between native applications and scalable web applications. These are three of the main benefits of PWAs.
If Apple has been threatened by Fortnite in an attempt to bypass the App Store, it won’t be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over Apple’s app store by delivering app-like experiences without the need to download an actual app. They are designed for the daily website user but offer many features that are unique to native applications.
While many companies love the idea of building a native make an animated logo, this approach can be tricky for developers. You have to update them, manage reviews, attract downloads, and pay most stores 30% of every sale. This includes paid apps and in-app purchases, which can add up quickly. Apple raised $ 64 billion from the App Store in 2020.
This is one of the reasons Google is advocating PWAs and encouraging developers to create and distribute them. The search engine also directs the Fugu Project, which aims to expand the capabilities of the browser and help web applications “do all that native applications can”. That dream could come true: Chrome is already trusted by almost 65% of internet users, and its open-source Chromium database allows other browsers to use its PWA technology.
With the pandemic sending more people online than ever before, the focus will continue to be on user experience in 2021. So would you rather follow the signals from Apple or Google? The war between PWAs and native apps has begun, and if you want to stand out from the competition and gain a head start, a PWA may be the way to go.
The business benefits of PWAs:
PWAs offer users many advantages. For example, these are files that are smaller than native apps, which frees up space on users’ devices. However, PWAs can also affect your goals and results as a company.
Here are three main advantages of progressive web apps:
1) Quick connections:
Consumers have a choice – there are plenty of places to search for the news, shop for clothes, and watch videos. If your website is (literally) out of date, people will shift their attention and buying power elsewhere. For example, it took between three and 12 seconds for the Forbes website to fully load. These delays resulted in 53% of users leaving the website. After the company switched to a PWA, browser sessions increased 43%.
PWAs can increase speed for all users, but acceleration is especially important for browsers with slow connections. By caching content after the first visit, PWAs allow more people to access your products. This increase in speed also leads to improved recognition functions for all users. According to Google’s 2018 announcement, the speed of mobile devices greatly affects the overall ranking of the site.
2) SEO knowledge:
Aside from the fact that speed affects your page ranking, PWAs are also SEO-friendly. Since they live on the web, their content is visible to search engines. It can increase your ability to generate traffic and leads. For example, when Alibaba converted its website to a PWA, it saw 76% more conversions.
Native apps are limited to the app store’s SEO restrictions. Usually, only the app’s profile page appears in Google search results, forcing businesses to rely on the app’s description, images, and positive reviews to improve visibility and get more downloads…
With a PWA, you have the same unlimited flexibility as a website to create personalized user experiences and streamlined, intelligent content that ranks on Google and showcases the features and benefits of your app. App store optimization is limited, but a PWA allows you to run any Digital Marketing & seo strategy.
3) Opportunities to participate:
PWAs support push notifications and create opportunities for companies to reach their customers with personalized product recommendations, news, and other communications.
PWAs can also increase interaction with their social media pages because they can use device tools like cameras and the Global Positioning System (GPS). And when Augmented Reality (AR) becomes available on PWAs, all sorts of exciting opportunities will open up. Imagine a customer trying on your company’s latest clothes in augmented reality and then sharing their selfies on social media – all without a native app that needs to be developed for multiple operating systems and adapted to support dozens of devices.
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The decline in the number of coronavirus cases and the acceleration in vaccine distribution efforts are fueling optimism in many parts of the world. Still, it will likely take some time before life returns to normal. As people continue to spend more time at home (and on the internet), companies must prioritize their digital transformation strategies.
For the reasons mentioned above, this should also include creating PWAs. While not new developments, web design and mobile apps development are in a unique position to help businesses achieve their goals in today’s environment. Organizations can focus on one web application that prioritizes the user experience rather than wasting energy on multiple native applications designed for different operating systems with limited search engine visibility.
In our company we build functional and secure websites and mobile applications with the best UI/UX that suit your business, also make your website faster, easier to crawl, and understandable for search engines, as well as create original SEO-friendly web content, blogs, and social media content.
