When it comes to the business level of social networking, LinkedIn Ads Management Services Agency is the undefeated leader. With advertising formats such as sponsor content or display ads, you can draw the attention of LinkedIn members to your company and significantly increase the conversion rate. In our guide, you will learn what to look out for with LinkedIn Ads and what costs are involved.
THE FORMATS OF LINKEDIN ADS
A big advantage of advertising on LinkedIn is the fact that users in this network already have a business mindset. In addition, the competition on LinkedIn is (still) comparatively low, even though it is the world’s largest business network – the perfect place for B2-B marketing. You can advertise here with three ad formats, and video ads are also planned.
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LINKEDIN SPONSORED ADS
The sponsored content is marked for such with the designation “sponsor”. The content can, for example, be posts that can already be found on your company profile: from YouTube videos to blog posts, you can highlight the content that interests your target audience.
Direct Sponsor Content, on the other hand, makes it possible to test and personalize content in the newsfeed without a corresponding post already having to exist on your company profile. Either way, sponsor content increases brand awareness and increases conversion rates. For optimization, it pays to measure traffic and conversion with URL tracking codes right from the start.
LinkedIn Sponsored Content
LinkedIn Sponsor Ads guarantee high visibility.
Sponsor Ads are placed on LinkedIn in the newsfeed and the desktop version on the right-hand side of the homepage. This guarantees high visibility and promotes engagement with the post, especially since the ad format allows for lots of text and large images.
SPONSORED EMAIL ADS
They are, so to speak, the predecessor of messenger marketing with chatbots: Sponsor InMail Ads on LinkedIn. These are direct messages to your specific target users. These messages should be personalized, i.e. address the user by name.
In terms of content, in Sponsor InMail Ads you can, for example, invite people to attend a training event or offer a white paper for download. It is only important that an explicit call to action is included and that the message of the message is immediately conveyed understandably.
By the way: This type of advertisement cannot “get lost” on LinkedIn. Because it is only delivered if the user in question is online and active. This will land the message at the top of the inbox, where it will appear just like any other message. So the probability that your ad will be open is very high. The format is also very efficient at the cost level: costs only arise if the message is transmitting ( cost per send ).
Sponsored InMail Ads on LinkedIn
Sponsor InMail Ads look like regular messages and end up in the inbox. This way the message cannot be overlooked.
LINKEDIN TEXT ADS
You can also increase traffic and brand awareness with text ads. This format is particularly practical if, for example, you want to place a job offer in such a way that applicants who are interesting in you are made aware of it.
Text ads are easy to create, inexpensive, and a great place to start in the world of LinkedIn advertising. You set the budget yourself, and you can create up to 15 versions of an ad and test which one works best. A small picture can also be added as an option. This is a powerful opportunity: images in social media posts can increase engagement by up to 150 percent.
But here’s what you should know: This type of advertisement on LinkedIn is comparatively small and is only displayed on desktop PCs. Text ads are placed to the side of the feed and only allow 100 characters including spaces: precise, captivating formulations are here!
To ensure attention is nevertheless guaranteed, an unmistakable CTA and an interesting headline are indispensable. And as obvious as it sounds: Of course, the name of your company must also be included in the text.
LINKEDIN DISPLAY ADS
Display ads are also only displayed on desktop PCs and the right edge. However, these ads are only sold via platforms for programmatic buying. The design options are diverse: You can use several media types. With display ads, you increase brand awareness at an early stage in the provider-recipient relationship.
Like display ads, dynamic ads can be found on the right side of the desktop version of LinkedIn. The difference, however, lies in the degree of personalization: dynamic ads obtain information from a user’s profile to design the ad as individually as possible. This type of LinkedIn ad shows, for example, when a person to whom the user is connected has joined a certain group.
TARGETED ADS: TARGETING IN LINKEDIN ADVERTISING
As with any type of social media advertising, it is of course essential to use clever targeting for LinkedIn advertising. You shouldn’t ignore retargeting either: Where there was interest before, you might be able to rekindle it.